Interview

Exclusive interview with Lightfield

Keith Peiris

CEO, Lightfield

29 minHosted by Kim Isenberg

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About this conversation

Kim Isenberg sits down with Lightfield CEO Keith Peiris to discuss the future of AI-native CRM systems: how artificial intelligence is reshaping customer relationship management, which long-standing problems in traditional CRMs AI can finally solve, and the unexpected challenges of building the startup from the ground up.

What does it mean to design a CRM in the age of AI agents — and how might it change the way companies manage customers, workflows and revenue?

Topics

  • How AI transforms modern CRM workflows
  • The biggest limitations of legacy CRM software
  • Lessons from founding an AI-native startup
  • The future of sales, automation and customer intelligence

Kim Isenberg is co-founder and Editor-in-Chief of Superintelligence, an AI newsletter published every weekday.

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